Our Mission
Ice, Custard and Happiness = Rita's
At Rita's, our tag line of "Ice Custard Happiness" is more than a saying. It’s our way of life – and a steadfast promise to our valued guests.
We promise happiness, and it’s a promise that we keep. Our franchise partners and Treat Team members stand behind it every day when they come to work and serve our guests. Because at Rita's, each person who visits one of our locations is our guest, not just a customer.
Our guests come to Rita’s to feel carefree, to escape the pressures of daily life, to take a moment for themselves, and to get a dose of happiness! Therefore, our franchise partners and Treat Teams stop at nothing to ensure that each guest enjoys the freshest, highest quality treats -- served quickly and with a smile.
To fulfill our promise, our franchise partners, Treat Team members and Cool Support Center staff follow the "RITAS" values. They are:
R–Respect
Each and every guest is important at Rita's. We have the ultimate respect for our guests and franchise partners and believe that providing the freshest, highest quality treats is our privilege.
I–Integrity
At Rita's, we are dedicated to doing what is right for our guests and partners while adhering to the highest guest service and product standards.
T–Trust
Our guests trust us to provide the freshest treats and superior service. The entire Rita’s family is expected to earn that trust by delivering on our happiness credo -- ensuring our guests are receiving the freshest, highest quality treats with superior service.
A–Accountability
We want to be held accountable for the promises we make to our guests and franchise partners. It is our duty to ensure that we are delivering Ice, Custard and Happiness to each guest at every location. We encourage our guests and franchise partners to provide us with their ideas, suggestions and comments and we continually strive to incorporate this feedback to better serve our guests.
S–Service
We can only succeed at delivering happiness if we succeed at providing outstanding service. At Rita's, service is our cornerstone. Exceeding the service expectations of our guests and franchise partners is a requirement of our business. We teach every franchise partner and Treat Team member to deliver superior guest service and an unparalleled experience with the Rita’s brand all while serving the freshest, highest quality treats available.
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Cool Treats
